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Services Marketing: A Managerial Perspective

Lovelock, Christopher

Services Marketing: A Managerial Perspective - 5th ed. - Singapore Pearson Education South Asia 2006 - xviii, 652 p. Includes index

ISBN: 981-244-896-9

Subjects--Topical Terms:
Service industries- Marketing

Dewey Class. No.: C 658.8 L94s

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