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Manager's guide to marketing, advertising, and publicity

Callen, Barry

Manager's guide to marketing, advertising, and publicity - New York McGraw-Hill 2010 - xviii, 250 p. ; ill. Includes index

ISBN: 978-0-07-162796-2

Subjects--Topical Terms:
Advertising
Marketing
Publicity

Dewey Class. No.: R 658.8 C13m

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