Marketing for hospitality and tourism (Record no. 1269)

MARC details
000 -LEADER
fixed length control field 00858nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165137.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-0697-50-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 647-94068 K84m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kottler, Philip
245 #0 - TITLE STATEMENT
Title Marketing for hospitality and tourism
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 683 p. ; ill
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. The book is written with the hospitality and travel student in mind. The solicited and ur ments we received from students and instructors have been incorporated into the fifth edition told us Marketing for Hospitality and Tourism is readable and interesting.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John T.; Makens, James C.;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 647-94068 K84m 3628 07/30/2025 07/30/2025 Book