Big M little m marketing : new strategies for a new asia (Record no. 1719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01234nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730165315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250728s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471-47923-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | C 658.80095 k48b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ketchum, David |
| 245 #0 - TITLE STATEMENT | |
| Title | Big M little m marketing : new strategies for a new asia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | John wiley and sons (Asia) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 220 p. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | BIG M. little m Marketing: The Guide to Gaining Competitive Advantage in the new Asia is a view of the way forward for all businesspeople operating in Asia to unlock the marketing potential of what I believe will be a definitive era of rapid economic and social change. The reforms and liberalization that began with the aftermath of the 1997 financial crisis and that are gathering momentum with the coming of the WTO to China and Taiwan are just the beginning. This accelerating pace of change is now altering the face of the competitive landscape. The changes are inexorable. The nimble will be rewarded with new opportunities and profit potential, while the inflexible and moribund will face obliteration. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Asia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PCC | PCC | CIRCULATION | 07/30/2025 | C 658.80095 k48b | 2152 | 07/30/2025 | 07/30/2025 | Book |