The business of resort management
Material type:
TextPublication details: Amsterdam ; Butterworth-Heinemann,; 2008Description: x, 346 p. ; ill; Includes indexISBN: - 978-0-7506-661-9
- C 647.94068 M95b
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PCC CIRCULATION | C 647.94068 M95b (Browse shelf(Opens below)) | Available | 3347 |
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| C 647.94068 M56ho Hotel management and administration | C 647.94068 M56op Operation in hotel management | C 647.94068 M83m Marketing for hospitality and travel industry | C 647.94068 M95b The business of resort management | C 647.94068 P94 Professional front office management | C 647.94068 R66h Hotel convention sales, services, and operations | C 647.94068 Sh5 Leadership and entrepreneurship in the hospitality industry |
Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using international comparative case studies from spas in Belgium and Butlins in the UK, to the Gold Coast, Australia and Las Vegas, USA, Murphy presents best case/benchmark examples of a range of resorts to illustrate what can be achieved
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