Hospitality & Travel Marketing

By:

Morrison, Alastair M

Material type: Text

TextPublication details: Australlia ; Delmar Cengage Learning; 2010Edition: 4th edDescription: xxv, 786 p. ;ill ( some col.); Includes indexISBN:

978-1-43548686-7

Subject(s):

DDC classification:

C 647.940688 M83h

Summary: Hospitality and Travel Marketing, Fourth Edition, is designed to fill a void in the marketing textbooks for our industry. It is unique because it avoids the compartmentalized thinking characteristic of various segments of our busi-ness. In the twenty-first century, the need and value of cooperative marketing efforts among hotels, airlines, restaurants, travel agents, DMOs, and others will increase.

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Holdings
Item type	Current library	Call numberdasdasdas	Status	Barcode
Book	PCC CIRCULATION	C 647.940688 M83h (Browse shelf(Opens below))	Available	3444

Hospitality and Travel Marketing, Fourth Edition, is designed to fill a void in the marketing textbooks for our industry. It is unique because it avoids the compartmentalized thinking characteristic of various segments of our busi-ness. In the twenty-first century, the need and value of cooperative marketing efforts among hotels, airlines, restaurants, travel agents, DMOs, and others will increase.

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