Operations management : contemporary concepts and cases
Material type:
TextPublication details: Boston ; McGraw-Hill; 4604Edition: 4th edDescription: xv, 528p. :ill (some col.); Includes indexISBN: - 978-007-126386-3
- C 658.5Sc7
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PCC CIRCULATION | C 658.5Sc7 (Browse shelf(Opens below)) | Available | 4604 |
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| C 657.838 H13a Accounting and financial analysis in the hospitality industry | C 658. 575C85n New products management | C 658. 872 K11z The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue | C 658.5Sc7 Operations management : contemporary concepts and cases | C 658 Al5h How to develop and maintain | C 658 B31 Management : The new competitive landscape | C 658 B31m Management: leading and collaborating in a competitive world |
This text presents a number of case studies in operations management of varying length and rigor with several of the cases originating from Harvard and Darden. The book employs a cross-functional perspective, appealing to non-majors and those taking an MBA level course in operations management
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