Marketing strategy: annd competitive positioning

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Material type: Text

TextPublication details: Singapore ; Prentice Hall; 2008Edition: 4th edDescription: xviii, 614 p.; ill; Includes index and referencesISBN:

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Summary: The book focuses on creating and sustaining superior performance in the marketplace.

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Holdings
Item type	Current library	Call numberdasdasdas	Status	Barcode
Book	PCC CIRCULATION	C 658.8 H72m (Browse shelf(Opens below))	Available	3609

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Previous	C 658.8 C73 Comprehensive study of marketing channels	C 658.8 F77m Marketing : a guide to the fundamentals	C 658.8 G54s Simplicity : the secret to effective marketing	C 658.8 H72m Marketing strategy: annd competitive positioning	C 658.8 H92m Marketing	C 658.8 I5f Professional selling : A trust-based approach	C 658.8 K45 Marketing : The core	Next

The book focuses on creating and sustaining superior performance in the marketplace.

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