Morrison, Alastair M. <br/><br/>
Hospitality & Travel Marketing 

 - 4th ed. 
 - Australlia    Delmar Cengage Learning  2010 
 - xxv, 786 p. ;ill ( some col.)  Includes index 
<br/><br/> Hospitality and Travel Marketing, Fourth Edition, is designed to fill a void in the marketing textbooks for our industry. It is unique because it avoids the compartmentalized thinking characteristic of various segments of our busi-ness. In the twenty-first century, the need and value of cooperative marketing efforts among hotels, airlines, restaurants, travel agents, DMOs, and others will increase. 
<br/><br/><label>ISBN: </label>978-1-43548686-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality Industry<br/>Tourism- Marketin 
<br/><br/><label>Dewey Class. No.: </label>C 647.940688 M83h