TY  - BOOK
AU  - Morrison, Alastair M.
TI  - Hospitality & Travel Marketing
SN  - 978-1-43548686-7
U1  - C 647.940688 M83h 
CY  - Australlia 
KW  - Hospitality Industry
KW  - Tourism- Marketin
N2  - Hospitality and Travel Marketing, Fourth Edition, is designed to fill a void in the marketing textbooks for our industry. It is unique because it avoids the compartmentalized thinking characteristic of various segments of our busi-ness. In the twenty-first century, the need and value of cooperative marketing efforts among hotels, airlines, restaurants, travel agents, DMOs, and others will increase
ER  -