Kerin, Roger A. <br/><br/>
Marketing : The core 

 - New York    McGraw-Hill  2005 
 - xxxii, various pages  Includes index 
<br/><br/><label>ISBN: </label>0-07-254703-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 K45