Misiura, Shashi <br/><br/>
Heritage marketing 

 - Boston, MA   Elsevier  2006 
 - xii, 280 p.  Includes bibliography and index 
<br/><br/> The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.  
<br/><br/><label>ISBN: </label>978-0-7506-6318-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 M69a