Perreault Jr., William D. <br/><br/>
Essentials of marketing : A marketing strategy planning approach 

 - 14th ed. 
 - New York    McGraw-Hill  2015 
 - xliii, 717 p.  Includes index 
<br/><br/><label>ISBN: </label>978-1-259-25163-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>C 658.8 P43c