Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills  

 - 8th ed. 
 - Boston    McGraw- Hill/ Irwin  2007 
 - xvii, 813 p. : ill.  Includes index 
<br/><br/><label>ISBN: </label>978-007-127541-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management<br/>Marketing - management - Case studies
<br/><br/><label>Dewey Class. No.: </label>C 658.8 P44m