TY  - BOOK
AU  - Nagle, Thomas t.
AU  - Muller, George
TI  - The strategy and tactics of pricing : a guide to growing more profitably
SN  - 978-0-367-24721-8
U1  - C 658.816 N13s 
CY  - New York 
KW  - Marketing - Decision making
KW  - Pricing
ER  -