TY  - BOOK
AU  - Czinkota, Michael R. 
AU  - Ronkainen, IIkka A. 
TI  - International marketing
SN  - 978-981-4221-41-2
U1  - C 658.84 C99i 
CY  - Singapore
KW  - Export Marketing
N2  - This book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers
ER  -