000			01234nam a2200205Ia 4500
005			20250730165315.0
008			250728s9999 xx 000 0 und d
020			_a0471-47923-3
082			_aC 658.80095 k48b
100			_aKetchum, David
245		0	_aBig M little m marketing : new strategies for a new asia
260			_aSingapore
260			_b John wiley and sons (Asia)
260			_c2003
300			_axi, 220 p.
300			_bIncludes index
520			_aBIG M. little m Marketing: The Guide to Gaining Competitive Advantage in the new Asia is a view of the way forward for all businesspeople operating in Asia to unlock the marketing potential of what I believe will be a definitive era of rapid economic and social change. The reforms and liberalization that began with the aftermath of the 1997 financial crisis and that are gathering momentum with the coming of the WTO to China and Taiwan are just the beginning. This accelerating pace of change is now altering the face of the competitive landscape. The changes are inexorable. The nimble will be rewarded with new opportunities and profit potential, while the inflexible and moribund will face obliteration.
650			_aMarketing - Asia
942			_2ddc _cBK
999			_c1719 _d1719