000			00581nam a2200217Ia 4500
005			20250730165316.0
008			250728s9999 xx 000 0 und d
020			_a978-1-4522-4287-3
082			_aC 658.827 J61c
100			_aJohansson, Johny K.
245		0	_aContemporary brand management
260			_aLondon
260			_b SAGE Publications
260			_c2015
300			_aviii, 258 p.
300			_bIncludes index and references
650			_aBranding ( Marketing) - Management
650			_aStrategic planning
700			_aCarlson, Kurt A.
942			_2ddc _cBK
999			_c1737 _d1737