000			01802nam a2200241Ia 4500
005			20250730165103.0
008			250728s9999 xx 000 0 und d
020			_a978-0-470-81490-1
082			_aC 338.4791 T631
100			_aHsu, Cathy
245		0	_aTourism marketing : an asia-pacific perspective
260			_aAustralia
260			_b John Wiley and Sons
260			_c2018
300			_axvi, 480 p.
300			_bIncludes index
520			_aThe global development of the tourism industry over the past decade has been fuelled by the rapid growth in tourist numbers, tourism business volumes and innovative business practices in the Asia-Pacific region. The World Tourism Organization has forecast that by 2020 China will replace France as the world's number one destination, with 130 million tourist arrivals each year, and Hong Kong, a major gateway to China, will become the fifth most visited des tination in the world, with 57 million visitor arrivals annually. As to soura markets, destinations in the Asia-Pacific have seen a shift from the traditiond American and European long-haul markets towards emerging intra-regiond markets. Such a change in market composition requires a reassessment of marketing strategies and service offerings. Many recent innovative tourism practices, including marketing approaches, have been initiated by businesses in the Asia-Pacific region. The best airlines, airports and hotels today are likely to be found in this part of the world. A global shift in the 'centre of excellence to the Asia-Pacific region is imminent.
650			_aTourism - Asia - Marketing
650			_aTourism - Marketing
650			_aTourism - Pacific Area - Marketing
700			_aKillion, Les ; Brown, Graham ; Gross, Michael J. ; Huang, Sam
942			_2ddc _cBK
999			_c607 _d607