Normal view MARC view ISBD view

Heritage marketing

Misiura, Shashi

Heritage marketing - Boston, MA Elsevier 2006 - xii, 280 p. Includes bibliography and index

The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.

ISBN: 978-0-7506-6318-2

Subjects--Topical Terms:
Marketing

Dewey Class. No.: C 658.8 M69a

Place hold
Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)