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Heritage marketing

By: Material type: TextTextPublication details: Boston, MA; Elsevier; 2006Description: xii, 280 p; Includes bibliography and indexISBN:
  • 978-0-7506-6318-2
Subject(s): DDC classification:
  • C 658.8 M69a
Summary: The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.
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Item type Current library Call numberdasdasdas Status Barcode
Book Book PCC CIRCULATION C 658.8 M69a (Browse shelf(Opens below)) Available 3457

The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.

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