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Heritage marketing
Material type:
TextPublication details: Boston, MA; Elsevier; 2006Description: xii, 280 p; Includes bibliography and indexISBN: - 978-0-7506-6318-2
- C 658.8 M69a
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PCC CIRCULATION | C 658.8 M69a (Browse shelf(Opens below)) | Available | 3457 |
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| C 658.8 M34 Marketing in Asia | C 658.8 M35e Essentials Of Marketing Management | C 658.8 M35m Marketing management | C 658.8 M69a Heritage marketing | C 658.8 P43c Essentials of marketing : A marketing strategy planning approach | C 658.8 P43e Essentials of marketing : marketing strategy planning approach | C 658.8 P44m Marketing management : knowledge and skills |
The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.
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